• jacquelinebruce

The road to a conscious bathroom...who gives a crap?


Would you pay 75p for a roll of toilet paper? That's around 20p more than the average supermarket purchase. No? But what if you knew it was made from 100% recycled paper? How about if it had no plastic wrapping because the wrapping is also recycled paper? Or if there were no inks, dyes or scents? And, get this, what if you knew that every time you wiped your bum or even glanced over at the beautifully designed wrapping, half of that 75p (well half the profit from that 75p) was being donated to help build toilets for those in need?

According to their website more people in the world have mobile phones than toilets... so I'll leave it up to you as to whether you wish to take a pew on the loo whilst you do a number one or number two, when you read this little blog.

If you haven't yet heard of Who Gives a Crap - I'm delighted to introduce you to them. Butt. I'm not going to tell you how soft the tissue feels on your baby bum skin (I don't actually know as I haven't actually opened a roll yet). Nor am I going to tell you that it's brilliant that the roll is actually bigger than standard loo rolls and should therefore last longer.

What I do feel compelled to share is their ethos, ethics and general outlook as it's right up my u-bend. You thought I was going to say rear end didn't you, you cheeky monkey.

A look at the homepage of their website tells it all really - over £650,000 donated so far; 100% recycled toilet paper, wrapped in paper (and to fully offset the extra paper they’ve used, they’ve trimmed about 1mm off of each sheet of toilet paper). And if you're a bit fancy, premium bamboo paper which is totally forest friendly.

What's the story behind (spot the pun) the business? Here's some stuff from the website...changed slightly so Google doesn't think I'm a bot(ty).

Who Gives a Crap started out in Australia in July 2012 and they delivered their first products in March 2013. They are determined to prove that toilet paper is about more than just wiping bums. All of their products are made from environmentally friendly materials, When they started out they learnt that 2.3 billion people (roughly 40% of the world’s population) don’t have access to a toilet. Not cool. They also discovered that 289,000 children under five die every year from diarrhoeal diseases caused by poor water and sanitation. That's almost 800 children per day, or one child every two minutes. Luckily, toilets provide dignity, health and an improved quality of life and it's been shown that a dollar (or a pound?) invested in sanitation yields $5.50 (or £5.50?) in increased economic prosperity. As they say - toilets are magical!

"They work with Water Aid Australia, Sanergy, Shining Hope for Communities and Lwala Community Alliance incredible organisations with deep experience and skill in implementing high impact sanitation projects throughout the developing world."

Very cool indeed.

As for the product itself – I mentioned it’s made from 100% recycled paper which means that no trees are harmed in the making of their products. As they say on their website – trees should be for hugging, not for wiping. Which is more eloquent than I was going to put it!

And last but by no means least, how lovely is the packaging! Whether it’s economy clASS paper or the premium rolls, how could you resist?!

Why did the toilet paper roll down the hill? He wanted to get to the bottom.

Happy wiping and planet saving!

Jaxx


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